Giovanni Giacobone – Massimo Roj

Progetto CMR is a company specialized in integrated design, founded in 1994 and led by Massimo Roj, with the aim of creating a flexible, efficient and sustainable architecture. With 12 offices worldwide, and more than 150 architects and engineers, Progetto CMR carries out different scale projects combining an experimental dimension and a multidisciplinary expertise. Since 2010 it is among the top 100 design firms in the world reported by BD World Architecture Top 100. Giovanni Giacobone, architect and designer, directs and coordinates the Industrial Design Division of Progetto CMR since 1999, flanked by Matteo Colombo, creating home and office products that integrate design, technology, functionality and environmental sustainability. The quality of the work done in the design field has been honored with several awards, such as the Red Dot Award 2016, IF Design Award 2016, LUX Middle East Award 2016, ADI Design Index 2003, 2004, 2006, 2014, Grandesign 2004, the Good Design 2008 and 2010.


For CUF Milano, Progetto CMR has designed the technical operative / bench “Seventy Seven


foto_cuf_per_sitoAfter graduating from the Royal College of Art he began working with Tecno in Milano on a number of projects. Learning to take ideas and concepts through to production by following the principals of designing for industrial processes and the concept of “Design without Fashion” were to become a characteristic to be found in many of his future works as an independent design consultancy.

In 1987 he opened a studio in Milano specialising in furniture and product design and his work further focussed on the pursuit of combining human factors, materials and manufacturing processes in the final concept. The studio has developed furniture and products for Tecno Spain, Frezza, Estel, and Matrex in Italy and most recently for Versalink in Malaysia and Vohaw in China.

His work has been exhibited and received awards for “ADI Design Index”, “Design Plus – Light and Building Award”, “Good Design”, The Chicago Athenaeum and “Best of NeoCon Competition” and Chicago Editor’s Choice Award. Silver Prize CIFF 2012. China. MIFF 2016 the Platinum award for best office furniture category.

For CUF Milano he designed, with the cooperation of Sakura Adachi, the innovative and flexible operative “Fusion”.


foto_cuf_per_sitoSakura’s work is characterised by a combination of conceptual and craftsmanship approaches. Many of her products are self-communicating, the story behind the concept and making the best use of characteristics of materials. In her design process, scenarios of how objects are used and people’s behaviours around objects are important issues. It often makes her products results in multi-functional, transformable, products that require space saving solutions.

She obtained BA in Industrial & Craft Design at Musashino Art University in Tokyo, specializing in wood work, and MA in Industrial Design at Central Saint Martins College of Art & Design in London. He graduation work Cave bookcase had a number of publications including The Financial Times and an interview from The New York Times.

Since 2004, she is based in Milan where she collaborated with some renowned design studios where she worked on domestic furniture and office furniture & lighting projects. After opening her own design studio in 2008, she has designed for Italian and international manufacturers such as Alessi, Campeggi, Riva 1920, Taschen, Estel, Martex, Fermob, Tura …etc.

Her products have been selected for Red Dot Design Award, Archiproducts BEST OF 2015 and ADI Design Index in 2016 and many others. She taught at Istituto Europeo di Design Milan in 2012. Since 2014, she is a lecturer on Industrial Design course at ISIA Roma in Pordenone, Italy.

For CUF Milano she designed, with the cooperation of John Bennett, the innovative and flexible operative “Fusion”.


foto_cuf_per_sitoDaniele Lo Scalzo Moscheri is an architect, designer and art director.
Born in 1963, he graduated at Politecnico in Milano and coursed a Master in “Advanced Technology Application on Industrial design manifacture” in Florida.
He was consultant of Piero Lissoni until 1994 and he has collaborated with Boffi, Porro and Living.
He opens his own studio in Milan with the headquarters in Via Francesco De Sanctis 52.
He designs and projects for important italian furniture companies like Tisettanta, Matteo Grassi, Casamilano, Gallotti&Radice, Albed, Pedrali, Ivano Redaelli, Contardi, Ditre Italia, Varaschin, Montbel, Xera Kitchen, Mobileffe, Doimo Cucine, Albed, Ludovica Mascheroni.
Art Director of Giorgetti from 2010 until 2013, and currently of Varaschin, Ditre Italia, Montbel, Xera Kitchen and Understate Milano.
Lo Scalzo Moscheri Studio is characterized for a multi-disciplinary work dedicated to the art direction of the companies, from their communication until the showroom design, graphic design, video production, furnishing choice and styling.
Also the studio develops interior design projects specialized in hospitality projects, retail projects and shopping malls.
Has realized showroom projects for Giorgetti in St. Petersburg, Milan, Colonia and Kiev.
The interior design activity goes through an international network with clients in Miami, Cannes, Paris, Moscow and Beijing.
Recently the studio has designed a duplex apartment at Mercury Tower in Moscow, a penthouse in Lugano and a Shopping Mall in Sanya.
Has also reinterpreted and designed for the Joe Colombo Studio a collection of unpublished carpets.
Daniele Lo Scalzo Moscheri has been published in some of the most important italian and international magazines of architecture and fashion like Vanity Fair, Interni, Elle Decor, il Sole 24 Ore, Abitare, Frame Magazine, Wall Paper.


Paola Ripamonti


Graduated in Architecture at the Politecnico di Milano.She obtained the specialization in Bio-architecture at the Faculty of Engineering of the University of Bologna.

For over 20 years, she has been collaborating with Milan companies in setting up office spaces and designing office furniture lines.In recent years, she has overseen the design of the new exhibition spaces for Centrufficio S.p.a., as well as the technical design, within the R&D department, of partition walls and glass windows.Her work is characterized by the pursuit of simplification in production processes.

Luigi Glorini


Versatile designer, with experience gained in the design of complete furnishing lines.

A reference point when the design requirements are such as to call for experience and specific knowledge of custom-made furniture and precision carpentry work.