Design Daniele Lo Scalzo Moscheri
Magenta design is inspired by an aesthetic and referential approach to architectural values.
“A design is defined when there is no more to add or take away.”
The elements that make up Magenta are characterised by a single language relating to the proportions, linearity and dignity of the materials.
Magenta is a silent, tidy and elegant project: the colours of the laminate surfaces remind of the material world of warm greys and natural oak, combined with the bronze of the metal.
The containers are made of laminate and have metal feet. The combinations are multiple and range from integrated installation to top with corner compositions or free-standing elements.
Semi-directional series, made with 13 mm thick Cleaf laminate sheets, available in the three wood finishes Savello, Ascari and Caffarella.
The metal parts are painted with beige or anthracite water-based paints, with a "silk" effect brushing.
The worktop has a total thickness of 30 mm, while the finishing panels are 13 mm thick.
The worktop rests on a lowered extension piece, also made of laminate, with alternating wood and solid colour finishes (solid colour finishes are available in cream or anthracite).
The Magenta line is designed by Daniele Lo Scalzo Moscheri for CUF Milano (a brand of Centrufficio Loreto s.p.a.).
Daniele Lo Scalzo Moscheri
Daniele Lo Scalzo Moscheri is an architect, designer and art director.
Born in 1963, he graduated at Politecnico di Milano and coursed a Master in “Advanced Technology Application on Industrial design manifacture” in Florida.
He was consultant of Piero Lissoni until 1994 and he has collaborated with Boffi, Porro and Living.
He opens his own studio in Milan with the headquarters in Via Francesco De Sanctis 52.
He designs and projects for important italian furniture companies like Tisettanta, Matteo Grassi, Casamilano, Gallotti&Radice, Albed, Pedrali, Ivano Redaelli, Contardi, Ditre Italia, Varaschin, Montbel, Xera Kitchen, Mobileffe, Doimo Cucine, Albed, Ludovica Mascheroni.
Art Director of Giorgetti from 2010 until 2013, and currently of Varaschin, Ditre Italia, Montbel, Xera Kitchen and Understate Milano.
Lo Scalzo Moscheri Studio is characterized for a multi-disciplinary work dedicated to the art direction of the companies, from their communication until the showroom design, graphic design, video production, furnishing choice and styling.
Also the studio develops interior design projects specialized in hospitality projects, retail projects and shopping malls.
Has realized showroom projects for Giorgetti in St. Petersburg, Milan, Colonia and Kiev.
The interior design activity goes through an international network with clients in Miami, Cannes, Paris, Moscow and Beijing.
Recently the studio has designed a duplex apartment at Mercury Tower in Moscow, a penthouse in Lugano and a Shopping Mall in Sanya.
Has also reinterpreted and designed for the Joe Colombo Studio a collection of unpublished carpets.
Daniele Lo Scalzo Moscheri has been published in some of the most important italian and international magazines of architecture and fashion like Vanity Fair, Interni, Elle Decor, il Sole 24 Ore, Abitare, Frame Magazine, Wall Paper.
Canapa HM02 (doors, furniture, containers)